How to understand long-tail words and what are their characteristics?

We all should have heard of the "long tail theory" proposed by Chris Anderson. To put it simply,google seo course singapore the demand analysis for unpopular products that require little attention can be on par with or even surpass that of popular technology products. Then the question arises, how to implement the long tail theory, from the perspective of SEO, that is, how to effectively increase long tail traffic. Let’s take a look at the main working characteristics of long tail keywords.

1. Search volume is small

The search volume is very small or even zero, but the potential word is called a long-tail keyword because it does not have a large number of searches every day like the core words on the homepage.google seo optimization guide At this point we must make a distinction.

2. Made up of multiple words

It is called a long tail keyword because it is very long.seo agency singapore It consists of several keywords or even multiple keywords. Some long-tail keywords are half a sentence or even one or two sentences.

3. Search frequency is unstable

The search volume itself is very small, so let's not assume it has a daily search volume. Some words will have a search volume every few days, and even some words will only have a few search volumes every few months, half a year or even a year. Therefore, the search frequency of long-tail keywords is very unstable.

4. Higher conversion rate

For the development of an enterprise management website, in addition to the fact that core words can bring economic conversion, long-tail keywords actually have a higher conversion rate than core words. For example, the company's core word "smart mobile phone market price" and the long-tail word "how much does a certain brand and model of mobile phone cost"? Which one has a higher conversion rate? Of course it is the latter.

5. Infinitely large number of words

The search volume of a single long-tail word is small, but the total number of long-tail words is large. In all walks of life, especially in highly competitive industries, the word volume is very large. The larger the word volume, the greater the number of long-tail keywords. It’s useless for me to say it here, but I have to ask you to actually use the keyword mining tool.

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