SEO optimization dry goods: what kind of website pages are considered high-quality pages

Now many SEOers are in pursuit of weight, but the acquisition of weight is often inseparable from high-quality pages. Many people focus on the home page, thus ignoring the optimization of the inner pages, which is also relatively unreasonable. So in the search engine's understanding, what kind of page is considered a high-quality page? The following Cen Huiyu to share with you to share personal insights.

I believe that the search engine to determine the quality of the page on three factors: content quality, user experience, access to smoothness. These three aspects of any problem affects the overall situation.

First, the judgment of the page content quality

Page content quality determines the value of the site itself. Often high value of the site exposure are very high, and the value of the premise itself is to solve the premise of the user's needs. Next is the main content is clear. It is not difficult to find many enterprise website and do this and that, natural primary and secondary. At the same time, the search engine also takes into account the completeness of the content as well as the site's internal chain related to the recommended, as well as the timeliness of the site's content. If you still collect the old content a few years ago, naturally, it is not good optimization.

The home page of the website is mainly to determine whether the navigation recommended links are relevant and complete, while the overall content is clear thinking, whether the layout is reasonable.

Article list page mainly to see whether the content is complete, how the browsing experience. Here recommended graphic way, so that the site looks richer.

Download page mainly to see whether the corresponding download resources, whether the resources are real.

Search results page mainly look at the search results to retrieve the keywords are relevant.

Content quality judgment mainly from four aspects: the first is the user reference value, the second is the user browsing experience, the third is the search engine to identify the friendliness, the fourth is the scarcity of content!

Reference value: reference value is considered a more important link. Many people update the content every day but do not see the ranking up, a big reason is because the reference value of the content is not high, to solve the user's basic problems. For example, a weight loss website, your content is all about your diet pills much better, but not a set of effective weight loss program, naturally, is not favored by users. Search engines will spend time to carefully organize and edit the content, real and effective and good browsing experience is categorized as quality content. Therefore, when doing SEO, it is best to customize a set of detailed optimization program and content manufacturing strategy, otherwise the one-woman selling melon will only push the user farther away.

User browsing experience and search engine identification friendly will be spoken below, here mainly say the quality of the page. The following is to say that the scarcity of content!

General high-quality page content, have the conditions of content scarcity, that is, we usually say the original. However, the original here is the premise of the user reference value. So what kind of content with user reference value in general? First of all, the first to understand the user to understand the things online, and then according to the user's questions to make a printed answer. Generally after the industry experts professional answer, and then after the editor carefully organized and injected with real cases of the conclusions reached, the perfect solution to the user's problem. Such content is called high-quality content. For example, an expert in a field published an article to solve the fundamental needs of users, then this article has a reference value, but also has a content scarcity, belongs to a high-quality content; or in a large video site, sharing a practical video, etc.. We call the first stage of high-quality content called: content creation stage!

Then there are people ask, why some people collect so much content ranking is still very good, weight is still very high?

Next, we will talk about the medium quality of the page content, why other people collection can do a good job ranking? The reason is that other people collect content with user reference value and timeliness, while SEO optimization of the basic work done well, so it is easy to do up. Generally these sites are mostly fiction sites or movie sites, most of them are directly collected, and did not spend too much time to edit. The content is complete but not rich.seo what is seo But these sites happen to meet the user's browsing needs, so the search engine will take into account the user's audience factors when judging.

Medium quality content we call: content screening stage!

Page content of poor quality page generally refers to the search engine that the content has no reference value to speak of, the information is mostly invalid information, the user does not help the page. Search engines will reduce the opportunity to show. Like some companies do website, all to promote their products and do, and did not take into account the user's real ideas and questions. This type of promotion belongs to the self-help type of promotion, the content is also mostly reproduced or no content to speak of. This type of page is generally poor quality, the general phenomenon is less included, the site bounce rate is high.

Poor quality content stage we call: content filtering stage.

Junk quality content refers to those in order to save costs and shoddy web pages. Before some people also consult the author to do the site about how much money? The author said that the cheap one only needs one or two thousand. As a result, they said in a certain platform to build a website is also free. I took a look at the original is the kind of free self-service website platform to do the site. I was unable to spit, even spend money to do a website are not willing to talk about what to promote? In addition to the reasons for the program there are a number of empty shell content of the site will also be sentenced to the quality of the content of the site for the garbage a lot of enterprises have made this mistake in order to promote the success of the early rush to the site on-line content has not been added to the end of their idea is that the site on-line slowly add content to save time and cost of promotion of the idea of how naive ah There are also a number of sites there are fraudulent or hanging viruses on the site for the user is completely devoid of value, this type of site also belongs to the trash! value of such sites also belongs to the trash site content to see if you are shot!

Website garbage content stage we call: content isolation stage. (commonly known as K)

Second, the user experience when browsing content

Different websites give different browsing experience 20,000 yuan to produce out of the page and two thousand dollars to produce out of the page browsing experience is the difference between many people think that the experience of the site lies in the web page design and special effects in fact, this is often a designer's misunderstanding of the real user browsing experience most of the page is clean and simple and color in line with the product of the layout neat and easy to read a website rather than fancy plus the special effects of the web page because the user's purpose of the page. Special effects of the web page because the user's purpose is not to enjoy your site but to access relevant information;

General browsing experience is good or bad mainly depends on the content of the content users care about whether the content appears in the user at a glance to see the place taking into account the user's time cost of browsing, so you need to help users solve the problem in the least amount of time at the same time,wordpress saas the impact of advertising do not affect the user to read the official website of many companies like to do business bridges do not move in the middle of the screen to pop up in the middle of the screen of a window of the customer service, although it is a good intention, but it is a serious blow to the user's Browsing experience; at the same time, advertising should also ensure the relevance of a content content-based advertising as a supplement to believe that the effect is better;

Poor content browsing experience of the main factors affecting these points in the body of the content is not segmented dense text so that people can not adapt to; content font color and background similar to lead to increased difficulty in reading recognition; content layout is not reasonable website reference value is not high; advertisements cover the content of the part;

Third, the web page content access fluency

Web page access to the smoothness of the impact of user browsing and search engine crawling web page can be opened normally and quickly is very important to have a web page access restrictions are also extremely affect the user browsing mainly from the ability to open the speed of opening access to determine the authority, so do not do a web site in order to save money before choosing a poor-quality servers;

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