"Era Z" people will carry the banner of accommodation consumption, hotel brands and services need to adapt to new changes!

"Era Z" people will carry the banner of accommodation consumption, outcall massage hong kong hotel brands and services need to adapt to new changes!

The Spring Festival holiday has passed, outcall massage services and the information and data of travel and accommodation can give the Chinese market strong confidence in recovery. The number of travel and transportation trips reached 308 million, an increase of 23.1% year-on-year, recovering to 88.6% in the same period of 2019, close to 90% of the pre-epidemic level. China's domestic research tourism economic income reached 375.843 billion yuan, a rapid increase of 30% year-on-year, recovering to 73.1% in the same period of 2019; The sales revenue of tourism and cultural hotels and economy chain brand hotels increased by 16.4% and 30.6% year-on-year, respectively, and the hotel industry will enter the fast track of social recovery by recovering to 73.4% and 79.9% of the Spring Festival holiday in 2019, respectively.

Among them, in the above tourism and hotel guest structure survey data, the data shows that in the process of tourism recovery, the "era Z", that is, the "90" and "00" consumer groups have picked up the banner of consumption. According to the data, compared with the same period last year, tourism of the post-90s and post-00s increased by 36 percent, the proportion of parent-child tourism increased by 41 percent, and the proportion of silver-haired population decreased by 53 percent. During the Spring Festival, according to the statistics of the network platform, Generation Z, represented by the post-90s and post-00s, is the main force of Spring Festival family accommodation consumption, accounting for more than 87%. In addition, among orders for high-star hotels, this group saw the largest year-on-year increase in average order prices, reaching 37%. The "post-90s" and "post-00s" as the representative of the Z era group has become the main consumer groups, how to grasp the new consumer groups from the brand positioning and service, is the future hotel sustainable development of the key capabilities.

1. Brand positioning and design: young social functions and tonality.

"Age Z" people pay attention to social attributes, social behavior is a distinguishing feature, so the hotel brand positioning and design requirements are new public areas of social interaction function and young people's room tone, traditional public areas only sleep check function and overtone attributes can not meet people's needs after "90" and "00".

2. Sense of scientific and technological wisdom and new media "grass" marketing.

People in the era of Z have gradually become the main force of hotel consumption, and pay more attention to quiet and media-aware service experience in the service of social experience. The quiet style tends to be non-disturbing and flexible in service. Therefore, how to meet the quiet style through the use of information technology and intelligent technology and the flexibility of people's service industry standards is an important teaching method; The media perception is "grass planting psychology", and the trend of grass-planting consumption of consumers in the era Z is obvious, and the channel of marketing this grass-planting is online new media. Therefore, how to keep up with the continuous development and construction of the main content of new media and cater to their consumption "grass planting psychology" is an important economic means to seize the main body of new consumer behavior.

In short, the consumption potential of the "post-90s" and "post-00s" in the Z era cannot be underestimated, and the adjustment of brand positioning and service in the hotel industry is an important idea for future development.

Era Z outcall massage services

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