What is the important search engine optimization for online promotion?

With the rapid development of the Internet, people are becoming more and more dependent on the Internet in their daily lives, and almost always turn to the Internet when looking for information, or they prefer to use search engines. In this environment, many companies or individuals are building their own websites,what does kol mean but how to promote them better? The most important thing is to optimize the search engines we use.

So how do we develop for search engine optimization?

Search engine optimization has the attributes of diversity and flexibility, the specific methods are divided into the following categories:.

1. Select the search engine: different search engines will lead to different rules of ranking algorithms for their search results page, so it is very important to choose a suitable search engine. First of all, the enterprise should investigate the customer's habit of using search engines, and then on this basis, choose one or more customers of the mainstream search engine as the object of optimization.

2. Keyword type: Since there are many types of keywords, we will more commonly used to extract two keywords to explain it, namely, core keywords and long-tail keywords.

Core keywords: refers to the keyword analysis to determine the site's "core" keywords, in layman's terms, that is, the site's products and services may be used by target customers to search for keywords.

3.Long-tail theory keywords: refers to the site is not the target for keywords but also so that they can bring a search data traffic keywords. Long-tail product keywords are characterized by a relatively long, usually consisting of 2-3 words, or even phrases,search engine optimization what is but the search volume is very small, and with instability.

Mining ready to optimize keywords: Classify the customer's industry and extract the core words related to the industry.

4. Screening more effective keywords: After screening, the direction of the subsequent optimization work will be established. Keyword selection mainly depends on three indicators: accuracy, visibility, competitiveness.

5. Ranking Optimization: Ranking Optimization is a form of search engine optimization, the use of search engine optimization techniques to optimize the layout of the search engine, or the use of search engine optimization techniques to optimize the source code of the site to comply with the rules of search crawl.

6. Focus on optimizing landing pages to improve conversion rates: The landing page of a website is the page that users actually visit. In Internet marketing, when a potential user clicks on an advertisement or uses a search engine to search, a web page is displayed to them. Specific operations include writing original soft articles related to the website, reasonably constructing the internal link structure of the website, and building high-quality external links.

The significance of the search conducted by the engine on the network technology promotion:

First of all, search engine optimization is the foundation of the site, on the one hand, it can form a set of standardized construction process, on the other hand, it can also resist some external impact, so that the site is better protected. Secondly, the engine search engine optimization of the foundation work for the promotion of other sites to help. SEO-based sites are more helpful in terms of user experience, traffic acquisition and cost savings. Finally, the later development of the site has a decisive role. It has a great impact on the long-term development of the enterprise.

In summary, the optimization of engine search and website promotion are inseparable. To be proficient in the operating points, individuals need to practice more and study more tricks to promote the promotion of the enterprise website.

daily lives network technology search conducted

0